Tagged: Blog

CURB REBOOT: Where we’ve been, what we’ve been up to.

US TRADEMARK and PATENT OFFICE official trademark filing.
US TRADEMARK and PATENT OFFICE official trademark filing.

It’s been almost 4 years since the The Curb Blog has been active. We thought now would be as good a time as any to give a brief history of CURB, as well as a little bit about what we’ve been up to lately, and whats on the horizon.

We printed our first Curb T-shirt in 2002. The same year we established the vehicle architecture class at Art Center College of Design and began writing the curriculum and class notes which would eventually become H-Point: The Fundementals of Car Design and Packaging.

Around this time we began formulating the idea for an automotive lifestyle brand which could tie into our passion for automotive design, our experience in the industry, and our love for car culture in general. Curb was a name we’d been kicking around, it had a nice ring to it, and an in automotive design language it represents the ground line, the starting point of a sketch. So we did our research and found out the trademark was available, and then immediately applied for it. It wasn’t long before a goliath came knocking on our door to pick a fight…

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