6 years ago I heard the word “Moab” for the first time; I actually didn’t even know it was a word, I just assumed it was an acronym or some kind of Jeep lingo. Over the years I came to know it as this annual crescendo of excitement among the Jeep design staff which culminated in shipping a handful of badass one-off Jeep builds to Utah. A couple days later my facebook feed would quickly become over run with selfies and photo bombs of my friends in the desert, posing on sketchy looking overhangs, and convoys of show cars being used in ways which would make most design managers have a complete melt down. Upon their return they’d attempt to explain the epic nature of the trip, complaining that no words or images could do the landscape or the capability of the Jeeps any justice.
Last week I was fortunate enough to make the pilgrimage myself. Unfortunately I can only confirm that it is true, no image or words in my grasp can come close to describing this part of our planet. Nothing can prepare you for the glory of mans accomplishments in engineering than when you feel your Jeep crawling over seemingly impassable obstacles. I’m certain you think I’m being melodramatic. Sure it’s not exactly landing a rover on Mars, but as far as I’m concerned, it might as well be.
Click the link to check out my meager attempt at capturing this place. I’ll just shut up now.
Well, after a long and brutal Detroit winter, racing season is back! I kicked off the year with my first trip to the 12 Hours of Sebring, which in it’s current incarnation is host to the second race in the Patron sponsored North American Endurance Cup and the Tudor United SportsCar Championship.
For half a century spring breakers have flocked to this WWII Air Force base for a race once around the clock, incredibly nice weather, and healthy dose of debauchery.
Check out some photos which I had a ton of fun taking after the here!
It’s been almost 4 years since the The Curb Blog has been active. We thought now would be as good a time as any to give a brief history of CURB, as well as a little bit about what we’ve been up to lately, and whats on the horizon.
Around this time we began formulating the idea for an automotive lifestyle brand which could tie into our passion for automotive design, our experience in the industry, and our love for car culture in general. Curb was a name we’d been kicking around, it had a nice ring to it, and an in automotive design language it represents the ground line, the starting point of a sketch. So we did our research and found out the trademark was available, and then immediately applied for it. It wasn’t long before a goliath came knocking on our door to pick a fight…